Building a StoryBrand (Donald Miller)

Building a StoryBrand, created by Donald Miller, is a framework for clarifying your brand’s message using storytelling principles. It helps businesses define their core story by focusing on the customer as the hero, with the brand as the helpful guide. By clearly communicating how the product or service solves a problem, it makes your message more engaging and easy to understand. The goal is to create marketing that quickly captures attention, builds trust, and motivates customers to take action—ultimately making your brand more compelling and memorable.