Build-Measure-Learn loop

The Build-Measure-Learn loop is a process for developing products or ideas efficiently. First, you build a simple version (a prototype or minimum product) to test an idea. Then, you measure how users respond and gather feedback. Based on this data, you learn what works and what doesn't. Using these insights, you make improvements or pivot your approach. This cycle repeats, helping you develop a more successful product by continuously learning from real user experiences, reducing waste, and making smarter decisions along the way.