Buckingham, David

David Buckingham was a renowned scholar in media and communication studies, best known for his research on how media influences culture and society. His work explored how media messages shape perceptions, identity, and social norms, emphasizing critical analysis of media texts and audiences. Buckingham contributed significantly to understanding the role of media in education, childhood, and youth culture. His insights helped educators, researchers, and policymakers better grasp the power of media and develop more informed, reflective approaches to media literacy and media coexistence in everyday life.