Bubble Effect

The Bubble Effect refers to how individuals tend to form groups with like-minded or similar people, much like bubbles that cluster together. This phenomenon occurs because people are naturally drawn to others with shared beliefs, opinions, or interests, reinforcing their own views and creating a within-group consensus. In social, political, or online environments, the Bubble Effect can lead to echo chambers—where diverse perspectives are limited—potentially reducing exposure to differing ideas and affecting decision-making or perceptions. It highlights how social patterns influence information sharing and group cohesion.