BSB v. Google (case)

BSB v. Google was a legal case in which a British sports betting company, BSB, sued Google over the use of its trademarked name in Google Ads. BSB argued that Google allowed competitors to use its name in their ads, misleading consumers. The court ruled that Google did not infringe on BSB's trademark rights, stating that ads using the trademarked terms did not confuse consumers about the source of the services. This case highlighted the complexities of trademark laws in the context of online advertising and how digital platforms manage brand names in their advertising services.