Bruce Pavitt

Bruce Pavitt is an American musician, producer, and entrepreneur best known for co-founding the independent record label Sub Pop in 1986. Sub Pop played a pivotal role in the rise of grunge music, promoting bands like Nirvana and Soundgarden. Pavitt initially gained recognition through his fanzine and radio show, which highlighted underground and alternative music scenes. His work helped shape the 1990s alternative rock movement and provided a platform for independent artists to reach wider audiences. Overall, Pavitt is regarded as a key figure in the development and promotion of independent and alternative music.