Bruce McGurk

Bruce McGurk is a cognitive scientist best known for discovering the "McGurk effect," a phenomenon that illustrates how our brain integrates visual and auditory information during speech perception. When the visual appearance of a speaker's lips conflicts with the sounds they produce, our perception can alter, causing us to hear a different sound than the actual one. This reveals how closely our senses work together to interpret what we hear, emphasizing the importance of visual cues in understanding speech, especially in noisy environments or when the auditory signal is unclear.