Browse-to-buy experience

The browse-to-buy experience refers to the process a customer goes through when exploring products online before making a purchase. It involves discovering, researching, and evaluating goods through website navigation, search functions, and product details. A smooth browse-to-buy experience makes it easy for customers to find what they need, understand options, and feel confident in their decision, ultimately leading to a purchase. Good design, clear information, and seamless functionality are key to guiding buyers efficiently from browsing to completing their transaction.