broadcast syndication

Broadcast syndication is a method by which TV shows are sold directly to individual local TV stations rather than through a network. This allows stations to air popular programs, like reruns or talk shows, on their schedules and generate advertising revenue. There are two main types: first-run syndication (original shows made for syndication) and off-network syndication (reruns of shows originally on networks). This system helps producers reach a wide audience and generate ongoing income, while stations can customize their programming with popular content without needing network approval.