British Tourist Authority

The British Tourist Authority (BTA), also known as VisitBritain, is the national organization responsible for promoting tourism to the United Kingdom. Its role is to attract international visitors by marketing the UK’s attractions, culture, and events. The BTA works with tourism businesses, government agencies, and industry partners to develop and support tourism initiatives that boost the economy and enhance the country's global image as a travel destination. Essentially, it helps showcase the UK’s unique offerings to visitors worldwide, encouraging more tourism which benefits local economies and communities.