British Tourism Authority

The British Tourism Authority, also known as VisitBritain, is the national organization responsible for promoting the UK as a travel destination. Its goal is to attract visitors from around the world by showcasing the country's cultural heritage, iconic landmarks, and diverse experiences. It provides marketing support, research, and collaboration with tourism businesses to boost tourism revenue and support local economies. Essentially, it acts as the UK's official ambassador to international travelers, helping to highlight why the UK is a compelling and memorable place to visit.