
British Telecommunications plc v. One in a Million Ltd (case)
In the case of British Telecommunications plc v. One in a Million Ltd, British Telecom (BT) sought to protect its trademarks and brand from being registered by a company that had registered domain names similar to BT’s trademarks. The court ruled in favor of BT, stating that registering domain names that mislead or confuse consumers can be considered an unfair practice. This case highlighted the importance of protecting intellectual property rights in the digital age, particularly regarding how businesses use domain names to avoid misrepresentation and ensure fair competition.