British Audio Description Standard

The British Audio Description Standard sets guidelines for creating audio descriptions that enhance the experience of visually impaired viewers. It ensures descriptions are clear, consistent, and integrated smoothly into the program without disrupting the main content. The standard covers how to construct descriptions that provide crucial visual information, such as settings, actions, and expressions, helping audiences understand what they cannot see. It aims to make visual media more accessible and enjoyable, maintaining a balance between informativeness and flow, so that everyone can fully appreciate films, shows, and performances.