BrightLocal

BrightLocal is a digital marketing tool designed to help local businesses improve their online presence. It tracks reviews, search engine rankings, and local search performance across platforms like Google, Yelp, and Facebook. By providing insights and reports, BrightLocal enables businesses to monitor their reputation, identify opportunities for improvement, and make informed decisions to attract more local customers. Essentially, it simplifies the complex process of managing a small business’s online visibility by consolidating key metrics into an easy-to-understand dashboard.