bridging theory

Bridging theory explains how information, behaviors, or innovations spread through social networks. It identifies certain individuals, called "bridges," who connect different groups or communities that might not otherwise interact. These connectors play a key role in transferring new ideas or practices across diverse social circles, facilitating wider adoption or change. In essence, bridging theory highlights the importance of inter-group links in enabling communication and influence beyond close-knit groups, making it a vital concept in understanding how social change or trends gain momentum across broader populations.