
bricks-and-mortar stores
Bricks-and-mortar stores are physical retail locations where customers can visit in person to browse and purchase products. Unlike online shops, these stores involve a tangible space—such as a shopping mall, standalone shop, or supermarket—where customers can see, touch, and try products before buying. They provide immediate access to goods, personal assistance from staff, and the convenience of in-store services. This traditional retail model has been a mainstay for many businesses, offering a direct, face-to-face shopping experience that builds community and trust with customers.