Brick-and-Mortar Retailing

Brick-and-mortar retailing refers to physical stores where consumers can browse, examine, and purchase products in person. These retail locations include supermarkets, department stores, and specialty shops. Unlike online shopping, brick-and-mortar stores offer immediate access to goods, personalized customer service, and the ability to see products firsthand before buying. They play a vital role in the retail ecosystem by providing tangible shopping experiences and local presence. Despite the growth of e-commerce, brick-and-mortar retail remains essential for certain types of products and consumer preferences, combining convenience with the sensory experience of in-person shopping.