Brick-and-Mortar

Brick-and-mortar refers to physical retail stores or businesses with actual locations where customers can visit, browse, and purchase products or services. Unlike online-only businesses, brick-and-mortar establishments have a tangible presence in a specific place, such as a storefront or office. They provide face-to-face customer service, immediate product access, and a tangible shopping experience. This traditional model contrasts with e-commerce, which operates entirely online. Despite increasing online shopping, brick-and-mortar stores remain vital for many industries, offering personal interaction, instant gratification, and the ability to examine products physically before buying.