brands as assets

Brands as assets refer to the value a company's name, reputation, and recognition hold beyond physical products or services. This includes customer loyalty, trust, and positive perceptions built over time. A strong brand can attract customers, enable premium pricing, and differentiate a company from competitors. Like other assets, a brand contributes to the company's overall worth and future earning potential. In essence, a brand is an intangible asset that encapsulates the company's goodwill, making it a vital component of its financial health and market position.