Brands and Retailers

Brands are companies that design and create products, giving them a unique identity through their name, logo, and reputation. They aim to attract customers by offering quality and value. Retailers are the businesses that sell these products directly to consumers, whether through physical stores or online platforms. Think of brands as the makers of the products and retailers as the stores where you buy them. Together, they form a supply chain: brands develop and produce, while retailers make products available for purchase, providing customers with access and choices.