Brands and Branding

Brands are the identities of companies, products, or services, encompassing their name, logo, reputation, and overall perception. Branding is the strategic effort to shape and communicate this identity consistently to influence how people perceive and relate to them. Effective branding builds recognition, trust, and loyalty by conveying specific values and qualities, helping a business stand out in a crowded marketplace. In essence, a brand is what people think and feel about a business, while branding is the proactive process of shaping that perception through messaging, design, customer experience, and reputation management.