"Branding Cities: An International Perspective"

"Branding Cities: An International Perspective" refers to the strategies cities use to create and promote a unique identity or image that attracts visitors, businesses, and residents. This involves highlighting cultural, historical, and economic strengths through marketing and communication. Cities like Paris or New York, for instance, leverage their iconic landmarks and cultural offerings to establish a strong brand. The goal is to differentiate themselves from other cities on a global scale, enhancing their appeal and competitiveness. Understanding these branding efforts helps us recognize how cities position themselves in a crowded global marketplace.