Branding and Marketing

Branding is the process of creating a unique identity for a product or company, shaping how customers perceive and recognize it through elements like logos, names, and values. Marketing involves the strategies and activities used to promote and sell that product or service, including advertising, social media, and campaigns. Together, branding builds a meaningful image that fosters customer loyalty, while marketing communicates and delivers that image to attract and retain customers. Both work in tandem to establish a strong presence in the marketplace and drive business growth.