BrandFinance

BrandFinance is a company that measures and evaluates the value and strength of brands worldwide. They analyze various factors like brand loyalty, marketing effectiveness, and market position to assign scores and rankings. These assessments help businesses understand how strong their brands are compared to competitors, aiding strategic decisions, investments, and marketing efforts. In essence, BrandFinance provides an objective, data-driven way to gauge what a brand is worth and how well it performs in the marketplace.