Branded Drugs

Branded drugs are medications that are developed by pharmaceutical companies and sold under a specific name, often after patent protection expires. These drugs have been thoroughly tested and approved for safety and effectiveness. They usually cost more than generic versions because of research, development, and marketing expenses. The brand name helps distinguish the drug from others with similar ingredients. While generics contain the same active ingredients and work the same way, branded drugs often feature unique packaging, labeling, and branding that can influence patient perception and preference.