brand valuation

Brand valuation is the process of determining the financial worth of a brand. It considers how much the brand contributes to a company's overall value based on factors like customer recognition, loyalty, perceived quality, and market position. Essentially, it quantifies the intangible assets associated with a brand, such as reputation and emotional connection with consumers, translating these into a monetary figure. This helps businesses gauge the strength of their brand, make strategic decisions, and attract investors or potential buyers.