Brand Strategist 3. Philip Kotler

A Brand Strategist is a professional who develops plans to shape how a brand is perceived by consumers. They analyze market trends, target audiences, and brand positioning to create strategies that enhance brand identity and loyalty. Philip Kotler, often called the "father of modern marketing," is influential in this field. He emphasizes the importance of understanding customer needs and creating value, advocating for strategic marketing that drives business growth. His work has helped businesses effectively communicate their brand and connect with consumers, making brand strategy critical for success in today's competitive marketplace.