Brand Retention

Brand retention refers to a company's ability to keep customers coming back over time. It measures how well a brand maintains its customer base rather than constantly gaining new customers. High brand retention indicates that customers trust, value, and are satisfied with the brand’s products or services, leading to loyalty. Strong retention benefits a business by reducing marketing costs for acquiring new customers and fostering long-term relationships that can generate steady revenue. Essentially, it’s about building a consistent, positive connection between the brand and its customers so they choose it repeatedly.