Brand Positioning Strategy

Brand positioning strategy refers to how a company defines and communicates the unique value of its products or services to stand out in the market. It involves identifying the target audience, understanding competitors, and highlighting what makes the brand special—whether it’s quality, price, or innovation. A strong positioning strategy helps create a distinct image in consumers' minds, making it easier for them to understand why they should choose that brand over others. In essence, it shapes perception and establishes a brand's place in the marketplace.