Brand Portfolio Management

Brand Portfolio Management involves overseeing a company's collection of brands to ensure each one aligns with overall business goals. It includes analyzing how each brand performs, assigning resources appropriately, and making strategic decisions about launching, strengthening, or retiring brands. The goal is to optimize the portfolio to maximize growth, market coverage, and profitability while preventing internal competition. Think of it as managing a diverse set of brands like a portfolio of investments, balancing risks and opportunities to create a strong, cohesive brand presence in the market.