brand persona

A brand persona is a detailed profile that represents the personality, values, and characteristics of a brand, much like a human identity. It helps businesses understand and communicate consistently with their target audience by defining traits such as tone of voice, style, and attitudes. By creating a clear brand persona, companies can develop marketing, messaging, and customer interactions that feel authentic and relatable, fostering stronger connections and loyalty. Essentially, it’s a way to bring the brand’s personality to life in a way that resonates with customers.