brand perception

Brand perception is how people view and feel about a company or product based on their experiences, beliefs, and impressions. It’s shaped by factors like advertising, word-of-mouth, quality, and reputation. A positive perception means customers see the brand as trustworthy, high-quality, or desirable, encouraging loyalty and preference. Conversely, a negative perception can lead to skepticism or avoidance. Companies aim to manage and improve their brand perception through consistent messaging, quality offerings, and good customer experiences, as it directly influences their success and competitive edge in the market.