brand jacking

Brand jacking occurs when someone misuses a well-known company's name, logo, or reputation—often to deceive or manipulate consumers—without authorization. This can involve creating fake websites, social media profiles, or advertisements that appear authentic, aiming to divert customers, spread misinformation, or generate illegitimate sales. Essentially, it’s a form of online impersonation or trademark infringement that leverages the established brand’s recognition for malicious or deceptive purposes. Companies must monitor and protect their brand to prevent such misuse, which can harm their reputation and lead to legal action.