Brand Imitation

Brand imitation refers to the practice where entrepreneurs create products or services that closely resemble those of established brands. In imitator entrepreneurship, these entrepreneurs leverage the success and recognition of well-known brands to attract customers by offering similar or lower-cost alternatives. While they often lack the unique innovations of the originals, imitators can benefit from market trends and consumer familiarity, allowing them to carve out their own niche. However, this approach risks legal issues related to intellectual property rights if it crosses into trademark infringement.