brand heritage

Brand heritage refers to the history, traditions, and values that a brand has built over time. It includes its origins, notable achievements, and legacy that shape its identity. This heritage influences how customers perceive the brand, fostering loyalty and trust. It often highlights craftsmanship, authenticity, and long-standing reputation, helping brands stand out in a competitive market. Essentially, brand heritage is the story of a brand's journey and what it stands for, serving as a foundation that connects past experiences with current perception and future growth.