Brand Equity Research

Brand equity research examines the value of a brand based on consumer perceptions, experiences, and relationships with it. This research helps companies understand how their brand stands in the market compared to competitors. It typically assesses factors like brand awareness, loyalty, and associations. High brand equity means consumers view the brand positively, often leading to increased sales, customer loyalty, and the ability to charge higher prices. Essentially, it's about understanding how a brand's reputation and influence can impact its overall success in the marketplace.