Brand Equity Measurement

Brand equity measurement assesses the value of a brand based on consumer perceptions, experiences, and overall loyalty. It considers factors like brand awareness, perceived quality, brand associations, and customer loyalty. Higher brand equity means a brand is more recognizable and trusted, often leading to customers choosing it over competitors, even at a higher price. Companies measure brand equity through surveys, sales data, and market analysis, helping them understand their brand's strength and guiding strategic decisions. In essence, it's about quantifying how much a brand is worth beyond just its physical products.