Brand endorsements

Brand endorsements occur when a well-known person, such as a celebrity or influencer, publicly supports and promotes a company's product or service. This endorsement helps the brand gain credibility, increase visibility, and reach the endorsing person's audience. It often involves the individual sharing their positive experience or simply associating their image with the brand. These partnerships can influence consumer perceptions and purchasing decisions, as people tend to trust recommendations from familiar or admired figures. Overall, endorsements are a strategic marketing tool to build brand awareness and drive sales through trusted associations.