brand dilution

Brand dilution occurs when a company's brand loses its value or strength due to overuse, excessive product extensions, or inconsistent quality. It can happen when a brand is associated with too many products or enters new markets that don’t align with its original identity. This weakens the brand’s perception among consumers, making it less unique, less trusted, and less valuable overall. Essentially, brand dilution diminishes the good reputation and recognition that the brand previously held, making it harder to attract and retain loyal customers.