Brand Confusion

Brand confusion occurs when consumers mistake one brand for another because the brands are similar in name, appearance, or messaging. This can happen with confused logos, product designs, or advertising that makes two brands look or sound alike. Such confusion can lead to customers buying the wrong product or thinking two brands are connected, even if they are not. It can harm the original brand’s reputation and cause legal issues if one brand claims the other is infringing on its rights. To avoid this, companies work to clearly differentiate their branding and marketing efforts.