Brand Community

A brand community is a group of people who share a strong connection or loyalty to a particular brand. These communities form around common interests, values, or experiences related to the brand, often engaging with each other through social media, events, or forums. Being part of such a community fosters a sense of belonging and identity among members, and they often support and promote the brand out of genuine affinity. Examples include Apple enthusiasts or Harley-Davidson riders. Essentially, it’s a social network built around a brand that deepens customer engagement and loyalty.