Brand Activism

Brand activism refers to when companies take a stand on social, political, or environmental issues to promote positive change. Instead of just selling products, these brands use their influence, resources, and voice to advocate for causes they believe in, aiming to align their values with their actions. This can include speaking out against injustice, supporting sustainability, or promoting diversity. Brand activism helps companies connect authentically with consumers who share similar beliefs, but it also carries risks if their actions are seen as insincere or violate their stated values.