Brad Frost

Brad Frost is a web design expert known for developing the "Atomic Design" methodology, which helps create organized, scalable websites. He emphasizes breaking down complex website interfaces into small, reusable components—like buttons, menus, and forms—that can be combined to build larger, consistent designs. Frost advocates for a systematic approach that improves collaboration between designers and developers, enhances website flexibility, and ensures maintainability. His work has significantly influenced modern web development practices by promoting clarity, consistency, and efficiency in building digital products.