box office bomb

A box office bomb refers to a movie that fails to earn enough revenue in theaters to cover its production and marketing costs. Despite expectations or marketing efforts, the film underperforms significantly, resulting in financial losses for investors and studios. Factors contributing to a box office bomb can include poor reviews, weak audience reception, strong competition, or inadequate marketing. Essentially, it is a commercial failure in the cinema industry, meaning the film did not succeed financially despite its production and promotional investments.