bounce rates

Bounce rate is a metric that shows the percentage of visitors who come to a website and leave without taking any further action, such as clicking to another page or filling out a form. A high bounce rate can indicate that visitors didn't find what they were looking for or that the page didn't engage them enough to explore more. Conversely, a low bounce rate suggests that visitors are actively engaging with the site. Understanding bounce rate helps website owners improve content, layout, and user experience to keep visitors interested and encourage them to stay longer.