Born to Buy

"Born to Buy" is a book by Juliet Schor that explores how marketing and advertising target children and teenagers to influence their purchasing habits. It discusses the ways companies create a strong desire for products through media, packaging, and peer influence, often shaping young people's values and priorities. The book highlights concerns about commercialism's impact on young minds, including increased consumerism, materialism, and ethical considerations around advertising to minors. Overall, it provides insight into how the commercial world influences youth and encourages readers to think critically about advertising's role in their lives and society.