BOP Challenge

The BOP (Base of Pyramid) Challenge is an initiative to develop affordable, effective solutions for the world's poorest populations—those living on very low incomes. It encourages innovation in areas like healthcare, finance, clean energy, and education to improve living conditions and promote economic growth. By focusing on this underserved segment, the challenge aims to create sustainable products and services that are accessible, practical, and scalable, ultimately helping lift millions out of poverty while also opening opportunities for businesses to serve new markets.