Boomerang Design

Boomerang design refers to the strategic arrangement and movement of products or services within a market to attract and retain customers. It involves creating offerings that bring customers back repeatedly, similar to a boomerang returning to the thrower. This can be achieved through innovative features, loyalty incentives, or continuous value addition that encourages customer engagement and retention. The goal is to build a cycle where customers keep returning, boosting brand loyalty and sustaining long-term business growth.