Bookmakers

Bookmakers are organizations or individuals that set and accept bets on various events, most commonly sports. They analyze odds to predict outcomes and ensure profitability by balancing bets on different sides. When you place a bet, the bookmaker offers odds reflecting the likelihood of an event happening; if your prediction is correct, they pay you based on those odds. Their goal is to manage risk and earn a profit regardless of the event's result, often by adjusting odds to encourage balanced betting. Essentially, bookmakers facilitate betting while managing potential financial risks.