Body by Jake (brand)

Body by Jake is a fitness brand founded by Jake Steinfeld that offers workout programs, equipment, and motivational content designed to promote physical health and wellness. Known for its straightforward, accessible approach, the brand focuses on helping individuals improve strength, endurance, and overall fitness from home or gym settings. It emphasizes realistic goals and sustainable routines, often integrating functional training techniques. Body by Jake has expanded over the years to include DVDs, online resources, and fitness gear, aiming to inspire people of all fitness levels to lead healthier, more active lives.